Jeremy is widely known as one of the most successful self-made entrepreneurs in the Internet Marketing space. A.K.A. "ShoeMoney", Jeremy says he's not so much of an SEO professional as he is someone who has earned a good living through good SEO and SEM practices.
The nice thing about Jeremy is that despite his fantastic success, he doesn't have the inflated ego that might go along with it.
Jeremy covered the "intro" level SEO topics such as useful tools (the Omniture Keyword tool, Google Trends etc.), on and off-page optimization and common pitfalls and mistakes.
Most people acknowledge that the older a domain is, the better its rank. One interesting example he brought up was that the age of links can be just as important as the age of a domain.
Inbound links are essential since they're both the foundation for Google PageRank and for traffic in general, but how do you acquire them without spamming people? Common ideas were given such as reviews from sites with good PR, link sharing etc.
Interestingly, Jeremy recommended avoiding SiteMaps, saying that it's more important to make sure that any important pages are always within three clicks from the homepage. Huge sitemaps can actually cancel out the natural ranking of your internal link structure. It always comes back to the basics... build what people would use, and the search engines will treat you well.
And never forget to try the Paris Hilton approach... make headlines!
Congratulations to Jeremy Schoemaker "Shoemoney" for winning the "Most Innovative Application—Buyer" at eBay Developer Conference for his new AuctionAds service.
