Project Echo is a strategic new initiative from eBay that will allow 3rd party developers to integrate their applications right into the eBay.com website. Upon logging into eBay.com a seller will be presented with a tool that they may be interested in using that is targeted based upon their profile. The thinking is that the seller will be more likely to try a service that is targeted to their needs.
Project Echo will address the following developer needs:
- Creating an easy and consistent manner to integrate your application into eBay.com
- Provide a manner to promote applications on eBay.com in a trusted and consistent manner (integrated right into the process flow)
- Providing a secure communications to subscribed users
When will Project Echo be Released?
Project Echo is currently an alpha pilot and will be open for wider developer participation and eBay seller adoption in the beta release open in Q1 2009.
NOTE: A requirement of all Project Echo applications is that all vendors needs to provide their product free for a 30 day trial to help encourage adoption.