4 days and counting... You can't get away from the amount of press about the "green" movement these days. From alternative energy,to ways to better use the resources that we consume,we are unindated with information about how we can help conserve our planet. Now Harry Potter is in on that act!
I read an interesting article today in the newspaper that pointed out that 65% of the print run for the last Harry Potter books will be the "greenest" book in history.
The reason for the accalades? Harry Potter publishers in 16 countries have printed or are going to print their editions of Harry Potter and the Deathly Hallows on environmentally friendly paper. In fact, 65 per cent of Scholastic's 12 million print run or more than nine million kilograms of paper stock for a book that is going to run to more than 750 pages have been printed on ancient-forest-friendly papers.
The result? A saving of almost 130,000 trees, courtesy of the biggest Harry Potter market of them all, with the benefit of improved water conservation and reduced production of landfill waste.
Vancouver-based Raincoast has an even more impressive environmentally friendly record.
In June, 2003, with the release of Harry Potter and the Order of the Phoenix, Raincoast became the first Harry Potter publisher among the 55 worldwide to issue that title on 100-per-cent post-consumer recycled/ancient-forest-friendly paper. As a result, no new trees had been chopped down in Canada or the U.S. when it came time for Harry Potter printers in Quebec and Manitoba to run Raincoast's order of 935,000 copies through their presses.
And it didn't take any magic. :-)
In case you missed it check out my Harry Potter blog from yesterday.