Low Reserve for Saab Car Company on eBay

Since General Motors has announced that they can't find a buyer for Saab, one enterprising consultant with a sense of humor has an auction on eBay to help the beleaguered automaker.  Here is a link to the auction, Saab Car Company.  Below are a couple excerpts from the auction:

Standard Equipment:

A nice manufacturing plant in Sweden and a sub-assembly plant in Australia

A lot of parts and tools and office supplies.

A few thousand employees, managers and supervisors, all very nice people with many talents and skills.

A few cars in the pipeline (nothing that a little focus and attention can't solve)

A design studio, computers, and other fixed assets (hint to potential buyers, use fixed assets as a negotiating leverage, Swedish office furnishings are top notch).

About 400 world wide dealers (maybe more, not really sure), but a group of dedicated folks willing to do what it takes to keep this great brand alive.

Tremendous parts and service opportunities - Saab customers for the most part are very loyal - even more loyal than Volvo customers.

Overall Condition:

Over 60 years old, in excellent condition, sports and performance focused, looks great at 5 feet, however up close you will notice the brand needs a little attention.

Saab cars are fun to drive, very seldom break down, are very sporty.  In the world of "me too" cars like a boring Honda Accord or a Toyota (Taurus type) Camry, Saabs represent individual style and tastes of understated distinction.

Additionally Saab cars are one of the safest cars in its class, beating out Mercedes Benz, BMW and Volvo too!!

Blue Book Value:

Franchises and companies like these have sold for over $6 billion dollars, I’m told the reserve has been set low, automotive press reports that the brand can be purchase for as little as $100 million dollars.  With a strong US dollar, building cars in Sweden can provide a great ROI, if you have experience in foreign exchange markets this can be a really big plus.

I’m told Michael Dell wants to buy dealerships, forget that, the way to go is to have complete control of distribution by owning a brand, hey you can re-name the thing, it won’t matter as long as you can continue to build great products and service your customers, profits will be there. Although GM stated Opel is not for sale, you may want to approach them with a package deal and roll in Saab as well.

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